What We Do

In his book “Good to Great,” author Jim Collins’ first words are: “Good is the enemy of great.” We concur. Rather than trying to do it all “well,” and offer clients dozens of services, EHSM instead focuses on what is of the most value to companies — and where our skill sets and experience are unmatched in the industry.

What we do better than anyone in the world:

• Design Your Strategy. “Make things as simple as possible. But, not simpler than that.” Einstein said it. We live it. The social media landscape is so vast it can make one’s eyes glaze over. We distill it down to its’ essence and handcraft the simplest, most effective social media program for our clients. Our social media programs elevate brand equity, foster word-of-mouth marketing, drive revenue, elevate customer service, win new customers and transform current customers into vocal brand evangelists. Determine the most efficient, effective, results-driven social media program. Social media is like a fine wine: more is not better. Better is better
• Create Your Content. This is the era of compelling content. There is an overabundance of information which is causing people to seek authentic, credible sources of information. We help our clients hone their brand messages and then we craft the most compelling content on their behalf to build brand equity, gain trust among their target markets and drive business in an elegant, effective way;
• Monitor Your Brand — and Engage Your Audience. We believe that the ability to hear what everyone is saying about your brand, across every area of the Web, is nothing short of historic — and a dream scenario for any brand. We use a highly-sophisticated set of brand monitoring and “sentiment analysis” tools to listen to what people really think about your company. And then we engage your audience, countering and neutralizing the negative while lifting up and publicizing the positive. We have an unbeatable track record in this regard: responding to postings within hours; speed-of-response is paramount to success in brand monitoring and engagement.
• Optimize Your Website and Deploy SEO & PPC. Do everything else right, but if your website is not optimized for search engines and designed with a compelling call to action, you are losing business. Google released new algorithms (“caffeine”), and they are heavily favoring fast load times. If your website is not optimized for Google, you are missing out on hundreds of thousands of dollars of free exposure. Moreover, your website must be readable on mobile devices as a growing number of Web users are consuming content via their mobile devices. We can optimize your current site — or start from scratch and build a flawless web presence that is optimized for the “semantic Web.” Our SEO and PPC work is nothing short of world-class. Driving targeted consumers to a well-designed, well-”funneled” website is the single most proven way to drive revenue. We do it better than anyone in the industry.
• Generate Market Research. One of the great strengths of social media is “crowdsourcing,” namely: mining the intellectual capital of your most vocal brand advocates and letting them take some ownership over the brand. EHSM is extremely effective at generating valuable, relevant “on-the-ground” market research for our clients as we concurrently build brand loyalty for them.
• Constantly Measure, Hone, Refine & Report. In social media, it is imperative to test, measure and refine constantly. Barack Obama’s campaign did this beautifully in the 2008 presidential campaign. They tested every call-to-action button, every color scheme, every photo…everything. What they thought would work ended up not resonating with their audience. They would have never known what buttons and copy worked best had they not tested it via Google Multivariate testing. We do that and more. One example: we use “heat maps” to see exactly what website visitors are doing — to ensure the highest possible ROI for our clients;
• Provide “Traditional PR” Services. We are a hybrid social media/traditional media agency. We garner earned media for our clients as well as any PR firm in the world. We can handle “social media release” creation and distribution, media coaching, media booking and communications management. Mr. Harr is a member of the media and we are extraordinarily strong in this regard. Earned media” is the most credible form of coverage, it’s free and it’s highly-effective when combined with social media.

Ready to move your social media from “good to great”?

Good. Then we’re ready to help you. Click here to contact us — and expect a timely, thoughtful reply.