Top-Tier Brands
Eric Harr Social Media does business like no business in the world. We work with a select group of “best-of-class” brands in non-competing industries each year — and we give them the world. For every client we accept, we respectfully decline dozens. We only promote the finest brands because in social media, those are the ones who win. We have built a flawless reputation; we are not about to compromise that by promoting shoddy brands. We have not, nor will we ever, do that.
History has shown us that companies that ignore innovation or new technologies can be left behind with blinding speed. A current example is tiny startup Yelp overtaking the more established brand, Zagat, within a matter of months by using the power of social media. Another example: Barack Obama leveraging social media to roll over the Clinton Machine and then the McCain campaign to win the White House.
Social media allows established brands to monitor conversations, put out fires before they grow, reach huge numbers of new customers, reduce customer service costs, turn current customers into powerful evangelists, boost brand equity and increase customer loyalty and repeat business. Social media has completely changed the two things most important to business: word-of-mouth marketing and customer service. If you believe that word-of-mouth marketing and customer service benefit business (and who doesn’t?), then you positively must engage in social media.
Social media is simply a new array of tools
that allow word-of-mouth marketing to spread orders-of-magnitude faster and more efficiently than ever before. For example: a satisfied customer can Tweet about your brand and reach several hundred others who trust that person. Those recipients can send it to their followers — and so on down the line that single Tweet reaches thousands, even millions. All of this happens in minutes. For free.
It is also imperative to monitor the conversation and “sentiment.” Negative comments can erode a brand and hurt business — without your even knowing it. We have world-class brand monitoring and sentiment analysis tools.
While their competition sits on the sidelines, brands like Dell, Whole Foods and Jet Blue are gaining market share, elevating customer loyalty, boosting brand equity and driving substantial new business through social media. Shouldn’t you do the same?