Client Testimonials
Eric Harr Social Media (EHSM) has been an amazing addition to Clover Stornetta Farm’s marketing plan for 2010. We have been dabbling in social media (Facebook) since 2009, and that is to say our feet were barely wet. In 2010 we decided we really needed to get involved in the social media world, and at that same time we were approached by EHSM.
It was a natural next step for us to start working with EHSM. They understood our uniqueness; that we are a medium sized family owned and operated company that works with local family dairy farms to bring consumers the best quality dairy products throughout California. And they understood our challenges; growing but not losing the integrity of our brand and model which has gotten us to where we are today. In fact they are using our challenge of growth and turning that into our strength.
EHSM was immediately immersed into our business to learn everything they could about how we go to market with our products. From visiting dairy farms, to the step by step process of our production plant; to listening to what the consumers were saying about us and wanted from us.
EHSM has created a Twitter page for us with over 3,000 followers in two short months, has increased our traffic and fans on our Facebook page, has developed a YouTube site with videos about our company, and has created a Flickr site where we have posted and fans can post their favorite Clover photos. Everyday every tweet and Facebook posts are responded to in mirror image to what we as a company would want to say. That is priceless to us; it means that EHSM really understands who we are and what our goals are.
A great example of letting the people speak through social media happened to us after working with EHSM for only one month. Someone tweeted on our page about how they would like to see our products in a certain grocery chain in their area. We responded saying: “we’d like that to happen as well, thank you for thinking of us let’s see what we can do together.” That same week, our VP of sales received a call from that store saying they heard people were talking on our Twitter page about their store and our products they didn’t carry, what could they do to get our products in their store. That to us was a true testimonial of the people’s voices being heard. What has come about since then is a great relationship with that store and our brand, the local consumers, and yes they are carrying those products requested by the people.
ESHM has gone above and beyond what they set out to do in our contract. As they have learned more about us and who we are, they are finding ways to communicate our story. A great example of that is: after visiting some of our dairy farms and talking with our farmers who didn’t really understand the whole social media world and how it could be helpful to our company, EHSM created a monthly one-page newsletter that highlights all the comments on Facebook and Twitter and the progress we’ve made through those social media platforms so that our farmers could understand first hand how appreciative and engaged the public is about the extra care they take on the farm to create top quality dairy products. This was a huge morale booster for our dairy producers, and helps them to understand the power in social media.
We’ve been working with EHSM for a few months now, and I can’t wait to see the campaign develop over the next 9 months. It is truly amazing to work with a company like EHSM that understands our company and our goals. Social media can be a scary place, so many platforms and wide open to the public. But with EHSM guiding us along the way, and our messaging getting into the minds of the people, we know nothing but great things can happen.
Joanie Benedetti
Director of Marketing
Clover Stornetta Farms
