Mission & Values
Our Unflinching Mission: Do good business with good people as we do good in our world. While it has a certain ring to it, it isn’t some clever, well-aliterated tagline. It is the bedrock principle that guides everything we do. That keeps us driving ahead in a principle-centric way. We have turned away more business than we have accepted. It may not generate the biggest profits, but it generates the best results. This mission is put into play by our unshakable values:
1. Work Only With the Best-of-Class, Best Fit Brands
We are highly-selective about the brands with which we work — and for good reason. For one, we believe the quality of our lives is largely determined by the quality of the people in our lives. We work with people who have manifest integrity, driving passion, a commitment to social good — and who have fun! Next, we don’t want to waste anyone’s time or money. If we are not profoundly passionate about a brand, we do not represent that company in social media; it’s not good for them — or for us. That is a natural segue to the final point: this is the era of transparency. If you promote a brand, or an opinion, in which you do not intrinsically believe, you will lose credibility. And credibility is the new currency. We have spent years building up trust and credibility among the millions of people we reach every month, and we would not compromise that for anything.
2. Put the Client First, Second and Third
Social media requires a careful, consistent application. An agency, no matter how large, cannot juggle a large number of clients and expect to give them the personal service they deserve. We don’t operate like other PR or marketing agencies that take on as many clients as they can fit through the door. We hand-select a small number of “best-of-class,” non-competing clients with whom to work — and we give them the world: delivering unmatched service and unsurpassed results every day. When we work with a brand, it means we love them and the way they do business. You will not find an agency who cares more about its clients and is more attentive to them. We regularly perform above-and-beyond our “signed contracts.” We work for our clients 24/7. And, we do not take “vacations” from this work. If our clients have a problem or question, they can email us or even call us at home — any time of day, any day of the week — and get an answer within minutes, not hours or days. Minutes. Because social media moves fast, business moves fast, our clients deserve the best. And, they get it.
3. Make Our Client’s Lives Simpler
Social media can seem downright daunting. It’s easy to get bogged down in the minutiae. Our clients are busy enough; they take us on to produce stellar results, not make their lives more complex. They have goals; we deliver results. And we make it painless and seamless. We distill social media down to its essence and focus on the most effective platforms for our clients.
4. Do One Thing Better Than Anyone
There is a world of difference between “good” and “great” in social media. It’s like a glass of wine; a well-honed palette can identify the caliber of that wine immediately. Same here. It’s not what you say; it’s how you say it. We do social media better than anyone, because we focus on it 24/7/365. With the jaw-dropping growth of social media (it is now the fastest-growing form of communication), pr firms are rushing into social media and cobbling together their approach. Self-professed “social media consultants” are coming out of the woodwork. They talk a good game, but they don’t always walk the walk. Traditional pr tactics are sometimes antithetical to a successful social media program. Corporate marketers and amateur social media “consultants” who charge into the unfamiliar, nuanced waters of social media can have the same effect as crashing a cocktail party uninvited and uninformed about rules, etiquette and people — thereby alienating the very communities they’re trying to reach on behalf of their clients. It’s no longer about marketing; it’s about connecting. It’s no longer about talking; it’s about listening. And, caring. And that requires great skill and a deft touch. There is no agency on the planet — PR, marketing, brand, social or otherwise — that knows more about social media and how to leverage it to drive business than we do. None.
5. Have Manifest Integrity — and Deliver A+ Results Every Time
We never waver on these points. We demand an extremely high level of execution — and ethics — here at Eric Harr Social Media.
6. Work with the Finest Talent
We resolutely believe that in social media — as in business — people are the thing. They move a company from good to great. This is particularly true at Eric Harr Social Media. We hire the finest, top-tier talent and we give them the freedom and autonomy to produce the best results. Our people are more productive, more creative, more passion-driven and more results-oriented than any in the business.
Social media is the most powerful word-of-mouth marketing platform, and the fastest-growing form of communication, in history. EHSM is the preeminent social media agency in America. Contact us today. We will help you achieve extraordinary results — and have some fun along the way!
